Simone Biles isn’t just a gymnast, she’s a global icon. With more Olympic and World medals than any gymnast in history, she’s widely considered the greatest of all time in her sport. But what’s perhaps even more impressive is how she’s translated that dominance into wealth. As of 2025, Simone Biles has an estimated net worth of $25 million, a remarkable figure, especially for an athlete in a sport not traditionally associated with high earnings.
Let’s take a closer look at how Simone Biles built her fortune: from endorsement deals and sponsorships to high-profile tours, real estate investments, and her growing media empire.
Humble Beginnings and the Rise to Fame
Simone Biles was born in Columbus, Ohio, in 1997 and raised in Texas. From a young age, it was clear she had extraordinary talent, but her journey wasn’t easy. Raised by her grandparents due to her biological mother’s struggles with addiction, Biles overcame early hardships through discipline, training, and an undeniable natural gift for gymnastics.
Her breakthrough came at the 2013 World Championships, where she won her first all-around title. From there, Biles went on a winning streak the world had never seen. By the time she competed in the 2016 Rio Olympics, she was already a global name. With four gold medals and a bronze, she became one of the most decorated American gymnasts ever. Since then, Biles has won over 30 Olympic and World Championship medals, securing her legacy and paving the way for financial opportunities that would follow.
The Power of Endorsements: Multi-Million Dollar Brand Deals
A significant chunk of Simone Biles’ wealth comes from endorsement deals, and it’s no surprise. With her status as a GOAT (Greatest of All Time), brands have lined up to associate her with grace, power, and integrity.
Over the years, Biles has inked lucrative partnerships with:
- Athleta (Gap Inc.) After parting ways with Nike, Biles signed a major deal with Athleta, who not only supported her athletic career but also backed her personal values around mental health and women’s empowerment.
- Visa
- Uber Eats
- United Airlines
- Core Power
- GK Elite Gymnastics Apparel
- Courage Cookies
- MasterClass
- Beats by Dre
- SK-II Skincare
In 2024 alone, she reportedly earned over $11 million from sponsorships. What’s unique about Biles is that she’s selective about who she partners with, often aligning with brands that support causes she believes in, such as mental health advocacy and inclusion.
The Gold Over America Tour: A Massive Business Move
In 2021 and again in 2024, Biles launched her own gymnastics and entertainment show called the Gold Over America Tour (GOAT Tour). Unlike competitive gymnastics, this was a showcase tour across dozens of U.S. cities, featuring high-energy performances, dance, lights, and music.
The 2024 version of the tour grossed an estimated $19.3 million, according to event reports. As the headline star and one of the producers, Biles earned a significant portion of those proceeds.
This move was strategic not just financially but also for branding. It allowed Biles to extend her influence beyond traditional competitions and to connect directly with fans, particularly young girls. It also proved that athletes can be entertainers and entrepreneurs at the same time.
Simone Biles in Media: Books, TV, and Social Media Influence
Another important stream of income for Biles comes from media projects. In 2016, she published her autobiography, Courage to Soar, which became a New York Times bestseller. She’s also featured in several documentaries, including Netflix’s Athlete A and Facebook Watch’s Simone vs Herself.
In 2023, she launched her MasterClass, teaching mental toughness and personal growth, an experience based on her own well-documented journey of dealing with mental health pressures during the Tokyo Olympics.
On social media, Biles has over 12 million combined followers, making her an influential digital presence. Through Instagram and TikTok, she earns from sponsored posts, partnerships, and product promotions.
Olympic Earnings and Bonuses
Contrary to popular belief, gymnasts don’t make millions from Olympic medals directly. The U.S. Olympic Committee awards $37,500 for gold, $22,500 for silver, and $15,000 for bronze. Biles’ total from her Olympic medal bonuses over her career is estimated to be around $135,000–$200,000.
Though this seems small compared to her sponsorship income, it’s still a noteworthy addition, especially early in her career.
Real Estate and Investments
Simone Biles is also smart with her money. She owns a beautiful home in Houston, Texas, which she purchased in 2020. The house features custom designs, modern interiors, and a massive backyard.
While she doesn’t flaunt luxury cars frequently, she has been seen driving high-end vehicles, including a Mercedes G-Wagon and Range Rover. Reports suggest she’s also invested in index funds and other low-risk financial tools, prioritizing long-term security.
Staying Grounded Despite the Millions
What makes Simone Biles so relatable is that despite her wealth and fame, she remains grounded. She often shares glimpses of her home life with her husband, Jonathan Owens, an NFL player and her adorable French bulldogs, Lilo and Rambo.
She frequently talks about the importance of mental health, family, and finding balance. Even after withdrawing from several events at the 2020 Tokyo Olympics to prioritize her mental well-being, her fan base only grew stronger.
In a world where many athletes chase fame and fortune, Biles stands out for her authenticity. Her choices reflect a deeper sense of purpose and personal integrity, which is perhaps the most valuable asset of all.
What’s Next for Simone Biles?
Looking forward, Biles’ earning potential remains high. Whether she competes in future Olympics or not, her brand is bigger than the sport itself. Expect her to expand into fitness apparel, documentaries, charitable foundations, and possibly a full-scale lifestyle brand.
With the rise of NIL (Name, Image, Likeness) deals and athlete-led content platforms, Biles has all the tools to turn her name into a lasting empire. As of now, her estimated $25 million net worth is likely just the beginning.
Final Thoughts
Simone Biles has flipped, soared, and twisted her way to the top not just in gymnastics, but in life. From a foster care background to a $25 million net worth, her story is a powerful reminder of what’s possible when talent meets resilience and smart business choices.
She’s more than just an Olympic champion. She’s a role model, an entrepreneur, and a woman who knows her worth both on and off the mat.
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