Matt Granite, widely known as “The Deal Guy”, is a popular online personality and shopping expert who gained fame through his YouTube channel and appearances on national media outlets. He’s recognized for helping consumers save money by finding the best online deals, especially on Amazon, tech gadgets, home goods, and seasonal sales.
Estimated Net Worth: $1.5 million to $3 million
As of 2025, most sources estimate The Deal Guy’s net worth to be between $1.5 million and $3 million, depending on revenue calculations from his YouTube earnings, affiliate partnerships, and brand sponsorships.
Who Is The Deal Guy?
- Real Name: Matt Granite
- Profession: Consumer reporter, YouTuber, and deal expert
- Known For: Finding the best online deals and sharing honest product reviews.
- Started Gaining Fame: Around 2014–2016, through TV segments and growing YouTube presence.
YouTube Channel: The Deal Guy
- Subscribers: Over 2.4 million (as of mid-2025)
- Total Views: 500+ million
- Content Focus:
- Product comparisons and unboxings
- Real-time Amazon lightning deals
- Shopping hacks and savings tips
- Black Friday, Prime Day, and Cyber Monday coverage
- Product comparisons and unboxings
YouTube Revenue
- Monthly Income: Estimated $10,000–$30,000 from ads alone
- Sponsorships & Integrations: Additional $5,000–$20,000 monthly
- Affiliate Commissions: Likely the biggest source of income, especially from Amazon Associate links.
Affiliate Marketing Income
One of his largest revenue streams is affiliate marketing. When viewers click on his links and make purchases (especially during Amazon sales), he earns a commission. This can generate thousands of dollars per day during major sales events like:
- Amazon Prime Day
- Black Friday
- Cyber Monday
- Back-to-school season
TV Appearances and Media Coverage
Matt Granite was a consumer reporter for USA Today, and he also appeared on shows like:
- NBC’s “Today Show”
- ABC News segments
- Local affiliate news stations across the U.S.
These appearances helped build credibility and reach a national audience, increasing his YouTube traffic and authority.
Personal Life (Brief)
- Location: Based in the U.S., reportedly in Ohio.
- Family: Often features his wife in videos.
- Known for a friendly, honest, and humorous style, often testing products live.
Other Ventures
While YouTube is his main platform, Matt may also earn income from:
- Consulting (for retailers or brands)
- Email marketing lists and deal newsletters
- Speaking engagements (though he keeps a low profile)
Summary Table
| Category | Estimated Value/Income |
| YouTube Ad Revenue | $10K–$30K/month |
| Affiliate Commissions | $15K–$50K/month (can spike during holidays) |
| Sponsorships | $5K–$20K/month |
| Total Net Worth | $1.5 million – $3 million |
| Subscribers | 2.4M+ |
| Notable Platform | YouTube, Amazon Affiliate Program |
Final Thoughts
Matt Granite (The Deal Guy) turned a niche smart shopping and deal hunting into a highly profitable brand by combining:
- Media exposure
- Trust-building
- Affiliate monetization
- Massive YouTube presence
He serves as a prime example of how authenticity + helpful content + smart monetization can lead to digital success.
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